The latest
I've been focusing primarily on content engineering, the practice of treating marketing content as a product that can be improved, just like a piece of software.
Content engineering is a mix of creativity, data + automation. It's fun, you should try it.
With a minimum viable toolbelt: just a database, some prompt engineering, and API integrations.
Introducing a simple framework for evaluating AI-generated marketing content quality.
Downloaded, used and loved by thousands of marketers over the years.
An old classic — if you have marketing data (like Google Analytics) in Google BigQuery, you'll need this.
Access all free templates produced by CIFL.